Jackson is a native anthropologist himself and in his essay, "An Ethnographic Filmflam", he describes the differences of native and nonnative anthopology, and how the development of film helped fuel those differences. Jackson uses Sylvia Woods' restaurant, Sylvia's, as an example of how nonnative Harlemites come in and visually record the native Harlemites. Tourists spill into the famous Sylvia's restaurant and take photos video footage with her to prove they were there with her and to have the "Harlem experience".
Jackson explains how the development of visual anthropology fueled the development of native anthropology. People always believe that it is impossible for someone to do an anthropological study of their own culture, however, it can be almost better. Take, for instance, Zora Neale Hurston's book, Mules and Men, she went back to her home town in southern Florida and recorded the cultural rituals of the people she had known all of her life. Because she had known these people already and grown up in the culture, there was no problem infiltrating herself into the culture. Jackson explains that the hard thing about native anthropology is having to be both on the inside and the outside.
Once film started to be used as an anthropological tool, the tables started turning because the natives started using the video cameras. From this developed something called a "parallax effect", which is when both the indigenous films and the ethnographic films are used as complementary films and are seen as a holistic ethnographic study because they show both sides.
Jackson says that visual native anthropology will "reinvent ethnography in the 21st century". This is true, it is the modern anthropology- technologically advanced and culturally open.